Gathering Momentum with the Charm of Chinese Fir, Embarking on a Journey of Artisanal Excellence—The Second Liuzhou (Rongan) Chinese Fir Board Ordering Fair Concludes Successfully
Release time:
2026-04-25
Source:
Zhuangxiang Wood Industry
With naturally occurring fragrant cedarol content that leads the nation, Rong’an’s 1.39 million mu of forested land nurtures healthy wood-based panels. Zhuangxiang uses wood as a bridge to connect industry and culture, allowing the millennial charm of wood to shine at this ordering fair—from the harmonious interplay of brush and ink by art academy painters to the widespread promotion of full-industry-chain standards—this grand event is driving fragrant cedar from an eco-friendly panel material to a cultural symbol.
“Plants and trees possess a spirit; fragrant cedar exudes elegance; industries coexist in symbiosis, while culture forges the soul.” From April 23 to 24, the Second Liuzhou (Rongan) Fragrant Cedar Board Ordering Fair and the 2026 Special Products (Industrial Goods) Consumption Promotion Event were grandly held. With the theme “Natural Fragrant Cedar—Ultimate Health,” the event brought together industry experts, business representatives, and distinguished guests from across the country to jointly explore new pathways for the high-quality development of the fragrant cedar industry.
As the “Home of Chinese Cedar Board Products,” Rong’an is home to 1.39 million mu of cedar forests, making it the largest cedar board production base in the country. The cedar produced here boasts a significantly higher cedrol content than that from other regions, endowing it with naturally superior health benefits.
This year’s ordering fair adopts a model of “government providing the platform, enterprises pooling their strengths, and culture empowering the event,” with carefully designed components such as production–sales matchmaking, product touring exhibitions, promotion of industry-wide standards, and on-site visits to vast forested areas spanning tens of thousands of mu, thereby comprehensively creating a premier industry event that deeply integrates ecology, industry, and culture.
Particularly striking was the tender convergence of artistic flair and the meticulous artistry of woodcraft: painters from the Academy of Fine Arts took to the stage to create live portraits of the guests, capturing the warm, tactile grain of fragrant cedar within their brushstrokes. The subtle, natural scent of cedar wafted throughout the venue, immersing every attendee in the unique allure of cedar culture.
The robust development of an industry is inseparable from the leadership of leading enterprises; the resounding success of a major event is equally dependent on the guiding influence of benchmark players. As a national key leading enterprise in the forestry sector and the core benchmark for the Rong’an Xiangshan industry, Zhuangxiang has fully served as the coordinating hub at this year’s ordering fair. With more than two decades of industry expertise, Zhuangxiang has effectively integrated resources, connected buyers and sellers, and empowered the entire industry, thereby acting as a critical link between government and market, production origins and end consumers, and products and culture.
In terms of cultural empowerment, Zhuangxiang showcases the profound heritage of fragrant cedar with a spirit of传承. True brand culture is never merely confined to words; it is embodied in tangible textures, palpable materials, and the authentic, unadulterated aroma that speaks for itself. As a shaper and practitioner of China’s fragrant cedar culture, Zhuangxiang weaves the millennial cultural lineage of fragrant cedar into every aspect of its ordering fair—from the natural wood grain displayed on Zhuangxiang’s richly scented boards, to educational presentations on the health benefits of fragrant cedar, to the creative fusion of wood and writing. Through these immersive experiences, attendees gain a deep understanding of the unique value of fragrant cedar: the harmonious coexistence of its natural endowment and its profound humanistic legacy. This cultural expression not only underscores Zhuangxiang’s original mission—to use wood as a bridge that connects emotions and carries heartfelt sentiments—but also elevates Rong’an fragrant cedar from being merely an “ecological board” to becoming a “cultural symbol,” thereby enhancing the industry’s overall brand soft power.
The grand event has come to a close, yet our original aspirations remain unchanged; the enduring legacy of fragrant cedar will continue, and the future holds great promise. The successful conclusion of the Second Liuzhou (Rongan) Fragrant Cedar Board Ordering Fair is both a vivid demonstration of the Rongan County Government’s deep commitment to cultivating its signature industries and putting the “Two Mountains” philosophy into practice, and a significant achievement in which leading enterprises like Zhuangxiang are spearheading industrial upgrading and carrying forward the culture of fragrant cedar. From vast expanses of fragrant cedar forests to exquisitely crafted boards, from nature’s bountiful gifts to cultural empowerment, Rongan’s fragrant cedar is thriving, seamlessly connecting upstream and downstream sectors, blending ecology with humanistic values, and writing a new chapter in green development and brand ascendance.
Looking ahead, with the strong support of the government and the continued leadership of leading enterprises such as Zhuangxiang, the Rong’an Xiangshan industry will continue to focus on quality, cultivate its cultural heritage, and expand its markets—ensuring that the delicate fragrance of Xiangshan wood reaches ever farther, that the timeless charm of this millennia-old timber shines even more brilliantly in the new era, and that “Rong’an Xiangshan” becomes a dual benchmark for healthy living and cultural preservation.
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